Lingerie

Make every minute count

Luxury sleep and loungewear label For Every Minute is set to land in Auckland next month, with a 10 day only pop-up shop opening in Annex in Ponsonby 6-16th December…

Luxury sleep and loungewear label For Every Minute is set to land in Auckland next month, with a 10 day only pop-up shop opening in Annex in Ponsonby 6 – 16th December at 63 Ponsonby Road.

The epitome of modern glamour, the range currently features 11 different styles all designed with a focus on cuts that offer timeless elegance and tailored silhouettes.

Owners Kenzy Cheeseman and Faye Lowe say the collection was inspired by 1930s Hollywood, and a desire to offer women stylish sleepwear without the abundance of lace and frills.

“We want women to feel like they can wear our collection every minute of the day. Our loungewear pieces can transition easily to daywear; we have customers who have hosted dinner parties while wearing our nightshirt,” Kenzy says.

Using the highest quality silk, all custom dyed in vibrant jewel colours made to complement a range of skin tones, Kenzy says each item has been crafted as an investment piece that will stand the test of time.

“Our signature piece, the ‘perfect robe’, is not only beautiful but functional. It has sleeve tabs that prevent cuffs from dragging in your morning coffee; an internal tie for security and an embroidered diamond applique on the back so you won’t ever lose your tie.

It’s perfect for a bride getting ready on the morning of her wedding – or for those who want to feel a little bit glamorous the minute they get out of bed.”

The pop-up store in Annex will run from 6 December to 16 December 2012, with opening hours of 10am to 5.30pm Monday to Friday, 10am to 4.00pm on Saturday and 11.00am to 3.00pm on Sunday.

For an after-hours shopping experience, email luxury@foreveryminute.com for more details and to secure a spot see www.foreveryminute.com

25 November 2012

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