Now you can buy more ORLY colours, for less. In a retail-savvy move, nail lacquer brand ORLY has chosen its 72 most popular shades, and put them in smaller bottles at a cheaper price.
These smaller sized bottles are rebranded as ORLY Color Blast, and retail for just $13.99 – instead of around $24.99 for many other nailpolish brands. The original ORLY large size bottles remain on as a salon-only product.
The move to a lower price means fans can buy more colours and let’s face it – who finishes a bottle of nailcolour? The trend is to buy more colours to flit between and this makes it more accessible to have lots of options.
I attended the ORLY Color Blast NZ launch at Publicity PR today for a nail manicure and paint and my absolute favourite shade was a pretty grey-lavender Pastel Creme called Violet. At this low price, you can buy a few, and create your own contrast patterns or even a feature nail on one finger.
To complement the colour range of 72 shades is ORLY Color Care. This comprises twelve salon-quality treatments including basecoats, topcoats, remover, and cuticle care.
Available exclusively through Farmers stores.
Megan Robinson
28 May 2014
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