Curate is a space designed by Material Creative to showcase the best of New Zealand fashion, with top labels such as Sylvester, Sabatini, Stolen Girlfriends Club, Cybele, Taylor, TK and many more…
Curate is a space designed by Material Creative to showcase the best of New Zealand fashion.
The building exterior, designed by Cheshire Architects, is likened to that of the Hinaki (eel trap), so Olivia Harper and Toni Brandso of Material Creative wanted to use this as a metaphor throughout the interior to add depth and emphasise the integration of the interior with the exterior.
Warmth was added through the use of materials against the stark black and white shell by using timber, floating fabrics, different textures and colours that hint to the New Zealand fashion Curate is housing.
Timber spine hangers were designed to climb the walls and float into space, creating a way of hanging the clothes from above – fastened with spliced rope that references Britomart’s location near the water as well as the hinaki.
Large floating curtains hang from the front window and rear changing rooms creating softness and fluidity while drawing people further into the store. The changing rooms are also mirrored to reflect the entrance, creating the ‘two mouths’ of the Hinaki’, but also enhancing the sense of space within the store.
Modular, stacking and antique objects were used to create diverse display options, allowing the store to be constantly changing and updated, with green marble and fabrics bringing a New Zealand feel and quality to the store.
Featuring more than a dozen of New Zealand’s top fashion labels, plus accessories, jewellery and art, Curate is billed as a ‘Fashion Gallery’ designed to showcase their best styles in a stunning high profile location.
With top labels such as Sylvester, Sabatini, Stolen Girlfriends Club, Cybele, Taylor, TK and many more, Curate will have a unique lineup of fashion that will give any visitor to Auckland a single venue to enjoy the fruits of the New Zealand fashion industry.
Curate spokesperson Jill Blomfield says that Curate works like a gallery, with the designer offerings provided and managed by them, with the Curate team managing the retailing and display of the products.
“We hope that this gives the participating designers an opportunity to display their best and most creative works, and to update their offering during the season,” she said.
Curate can be found at www.curate.co.nz
Facebook: https://www.facebook.com/CurateNZ
Twitter: https://www.twitter.com/CurateNZ
For more information about Curate, please call:
Jill Blomfield, Director, Curate, +64 21 670 676, jill@curate.co.nz
Olivia Harper, Material Creative Ltd, +64 21 864 981, liv@materialcreative.co.nz www.materialcreative.co.nz
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