New Zealand fashion label Commoners have taken out first place in the DHL Express Fashion Export Scholarship 2013 at the announcement held at TomTom bar tonight…
New Zealand fashion label Commoners have taken out first place in the DHL Express Fashion Export Scholarship 2013 at the announcement held at TomTom bar tonight, where designer Jae was presented with a giant cheque for $10,000 of export funding.
The scholarship award is open to NZ fashion labels who are already exporting and need a foot-up. Previous winners include Stolen Girlfriends Club, NYNE, and I Love Ugly. This year, Commoners (www.commoners.co.nz) took first prize and Meadowlark and BLAK placed second-equal. Judge Margi Robertson of nom.d said how difficult it was to choose second and third place so for the first time ever they created a second-equal placing and DHL upped the prizes to give both $1000 prizes.
It’s not actually a "fashion award" at all to be honest; it’s not whose shirt looked the best or who made the prettiest dress as you might expect in a fashion competition. It’s really a business award, looking at the growth, the business plans, and export potential of applicants and carefully analysed. The $10,000 export funding will allow winners to get over the big hurdle of living in a southern hemisphere island nation where we can’t simply truck our fashion over to other countries, with freight. Freight is great.
So well done Commoners, export yourself.
Below: Doris de Pont arrives by bike in yellow high heels.
Brancott Estate wines.
Models wear outfits by Commoners.
Below: Meadowlark jewellery on models.
Below: Meadowlark.
Below: BLAK
Below: Margi Robertson was an award judge.
Below: Jae, the designer of Commoners, receives a giant cheque from DHL Express.
Cheque it out.
Megan Robinson
12 November 2013
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