Styling evenings at de Nada are always fully booked in advance. This new season launch was no different. Nada Piatek, Creative Director, launched her new range presenting key collection pieces and deconstructing the story behind them…
Styling evenings at de Nada are always fully booked in advance. This new season launch was no different. Nada Piatek, Creative Director, launched her new range presenting key collection pieces and deconstructing the story behind the collection entitled the ‘Eternal Loop’.
The eternal loop symbolises journeys, train tracks and circles. For some of us it can reflect decisions we made (or didn’t make) in our 20’s. As Nada sums it up “shall I go to Greece or to Spain.” Journeys in life do not always go from left to right, they take unexpected turns and this is reflected in the garments’ design.
Customers’ requests are taken into consideration by Nada and her creative team. This season customers have been remembered as Nada added a wider number of pieces into the capsule suitable to wear for weddings. Customers had also requested tee shirts to be more upmarket but still 100% comfortable. The new range has taken these requests into consideration and feedback at the launch was overwhelming.
The colour palette this season leans toward blues and reds. Bolero cardigans in a merino nylon mix have been selling well. This mix means that the merino breathes and is cool to the body while the nylon keeps the merino crisp and clean.
de Nada garments always take a woman’s natural bodyshape into consideration and offer technical details to both enhance and embrace the figure.
de Nada also designs for the Bolton Hotel staff uniforms. They have worn so well, the hotel has requested de Nada to continue to design for the company.
A new online store for de Nada is launching soon. For more information go to www.denada.co.nz
Below: Nada Piatek, Creative Director (left) with guests at the styling evening.
Below: Amie, Jo and Hilly (Store Manager)
Words and photos Cynthia Greep
27 September 2012
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