New Zealand fashion and lifestyle blog

Emma comes to Cuba St

With the addition of Emma Wallace’s boutique ‘emma’ Upper Cuba Street has grown into the perfect place to visit. The new store fits in perfectly with her neighbours – The Powder Room, Arthurs and Martha’s Pantry…

With the addition of designer Emma Wallace’s boutique ‘emma’ the vibe of Upper Cuba street has grown into the perfect place to visit on a lazy Sunday afternoon.

The new store fits in perfectly with her neighbours – The Powder Room, Arthurs and Martha’s Pantry.

Coming up to her first anniversary, the boutique builds on the nana-inspired workroom/store in Bermampore. Like its sister, it has gained a loyal customer following.

Attention to detail is one of Emma’s strengths with the boutique featuring little extras that create a homely ambience: a photo of a Wellington model from the 60’s, vintage suitcases, gorgeous rose carpets, and 70’s vases – even Plumen low energy lightbulbs!

From her winter “She’s with the band” collection, Emma’s favourite garment is the “jumpin’ jack flash” fur panel merino jumper – also very popular with customers.

My favourite is the “step inside love” shift dress in silk chiffon; reminiscent of the 60’s but wearable now.

Emma’s winter range has attracted a range of customers but they all have something in common – the love of feminine and whimsical fashion and accessories.

Below: Emma stocks treats perfect for presents: some wickedly sweet jewellery by Bailey’s Alchemy from Auckland, and a recent addition to the store is a fabulous make-up range in beautiful packaging – loved the rouge that doubles as cheek or lip stain, stocked by Claire Gormly of The Vanity Case. One of Marilyn Munroe’s favourite colours is there, too: Red hot red.

Black and pink mohair crocheted berets by Demelza.

What can we see Emma working on for her Summer range? Look out for navy, a little 50’s glamour, floral and tropicana. Floricana?

Visit emma in upper Cuba Street, Wellington or online at www.emmacollections.co.nz

By Cynthia Greep June 2012


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