New Zealand fashion and lifestyle blog

Fashion gallery

Have you ever walked into a clothes shop and thought the garments were like works of art? Well, Amelia Pain obviously did and named her new boutique in Cross Street, Auckland ‘The Gallery’…

Have you ever walked into a clothes shop and thought the garments were like works of art? Well, Amelia Pain obviously did and named her new boutique The Gallery.

The boutique is located in Newton, 27 Cross Street Auckland and its spacious white interior lends itself to displaying the racks of gorgeous clothes not unlike its namesake!

"The Gallery reflects my style and unique approach to fashion" Amelia says. "I have combined my passion, style and love for all things fun and beautiful! I wanted a store that makes you feel special and beautiful but for a reasonable price."

"I wanted to create a store which stocks amazing up-to-date fashion trends straight from the runway – at affordable prices. I am inspired by incredible dresses, classic beauty and daring colour. When buying I consider three things; cut, fabric and price. I have to be able to tick all three."

"We stock a large range of American Apparel, which is great for their basics, incredible colour range and their infamous sexy pieces they are renowned for. I also stock labels I love from Sydney that are stocked around Bondi where I use to live."

And you won’t see loads of the same fashion artwork hanging at The Gallery.

"I will be buying only a few in each style and new arrivals in store every couple of weeks. The labels I stock are American Apparel, Sunny girl, Lily Whyt, Mika&Gala, Luka and Lioness."

THE GALLERY
27 Cross Street Newton Auckland


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