Feminine and functional but never fussy, the Good&Co aesthetic appeals to those who like their luxury to come with a playful twist. New Zealand designer Lillie Toogood is the brains behind the brand…
Good&Co aims to intelligently amalgamate fashion and art. Each piece turns its wearer into a walking artwork – though only those in the know will be aware of the detail.
Feminine and functional but never fussy, the Good&Co aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be loved and worn by generations of women, each Good&Co piece is unique.
Below: North Sea scarf.
Below: Medina Hustle scarf.
New Zealand designer Lillie Toogood is the brains behind the brand – her love of photography, travel, textiles and design collide serendipitously in Good&Co. Having worked for labels including Karen Walker, Trelise Cooper and Camilla + Marc, Sydney-based Lillie started Good&Co in early 2011.
Lillie’s background in graphic design is evident in her eye for colour and form – each Good&Co piece is based on a photograph she’s taken in her travels, from the lush green leaves disguising a German post box to the display of bottles on a bar in Barcelona. Shapes, patterns and colours that are captured to create beautiful textiles.
Below: Dubrovnik scarf.
Below: Empty Streets scarf.
Each scarf is made in India from 100% silk and measures 160 x 130cm.
STOCKISTS:
Available through the online store:
http://shop.wearegoodandco.com/
/// new zealand ///
JAMIE BOUTIQUE – Auckland
CORSO DE FIORI – Christchurch
SELETTI BOUTIQUE – Queenstown
47 FROCKS – Wanaka
/// australia ///
INCU – Sydney, Melbourne
MORRISON – Perth, Adelaide, Melbourne, Sydney
MY CATWALK – Sydney, Melbourne, Perth, online
Below: Dhali scarf.
Below: Belguim Bikes scarf.
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