New Zealand fashion and lifestyle blog

Highlights of Process AW13

Here are some highlights of Process Fashion PR’s showroom day presenting AW13 collections from brands including Moodie Tuesday, Shen, Lee, Little Brother, Barkers, and Snowberry…

Here are some highlights of Process Fashion PR’s showroom day on Wednesday 28th November 2012, presenting AW13 collections from its fashion and lifestyle brands.

Labels include Underground Sundae, Moodie Tuesday, Shen, Lee, Little Brother, Barkers, Kitty Grace, and Snowberry skincare.

Here are some photos from the day…

Below: Men’s tee-shirt label Moodie Tuesday has developed a full range of menswear tops, including some interesting fabrics such as velveteen. Moodie Tuesday will be presenting for the first time at iD Dunedin fashion week in 2013.

Below: jewellery by Underground Sundae.

Below: One of our favourites, the talented Mary-Ellen Predergast of Wellington label Shen.

Below: An exquisite dusky rose dress by Shen for AW13. It is available from about nine stockists throughout the country as well as sold internationally through their own website. There are many stand-outs for me, particularly shorts with an asymetric crossover front covering the zip, and the Raglan sleeves on dresses. A signature print in taupe, blue and black (seen above behind Mary-Ellen) gives pattern to the collection and a floaty soft feel in first winter deliveries. It’s far from all see-through and gossamer though; there are suit blazers and longsleeved dresses perfect for offices’ Most Stylishly Dressed Award candidates across the land.

Below: Little Brother’s ‘Wish you were here’ tees made in collaboration with Isaac Hinden-Miller.

Below: Fashion stylists Karen Inderbitzen-Waller and Kylie Cooke.

Below: Soraya of Snowberry skincare with Barkers’ Paul Biddle and Adam Taylor.

Below: Gorgeous skincare from the naturally-made New Zealand brand, Snowberry.

Below: Zeenat of Process with Glenn Hunt of 1am and Karen Inderbitzen-Waller.

Megan Robinson 2 December 2012


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