Icebreaker Touch_Lab_opened in Broadway on Wednesday 31 March with a fun fashion show of staff and friends modelling the Fall/Winter 2010 collection of merino outdoors wear from the now iconic Kiwi label…
Icebreaker Touch_Lab_opened in Broadway on Wednesday 31 March with a fun fashion show of staff and friends modelling the Fall/Winter 2010 collection of merino outdoors wear from the now iconic Kiwi label…
After the show there was the best goodie bag ever with all guests invited to go shopping for free and select anything off the shelves to take home with them.
42 Below staff poured vodka cocktails with a Kiwi twist, complementing the delicious lamb – appropriately – and tea-smoked salmon canapes. Guests included AIRNZ’s Rob Fyfe, Icebreaker Chairman, CEO and staff, and fashion media and friends of Icebreaker.
Icebreaker now buys about 20% of New Zealand’s wool offering farmers multiyear contracts at guaranteed prices providing they produce a uniformly high quality wool. Each garment comes with a baacode, traceable back to the station the wool came from. Each sheep produces about five garments.
In 2010 Icebreaker is offering a natural alternative to petroleum-based outdoor clothing, called Realfleece, made sustainably from merino.
CEO Jeremy Moon
Below: Rob Fyfe joking, "This is the first time I’ve been served food by a man in underwear."
Woman’s Day Lifestyle Editor Vanessa Marshall, Sarah Blomkamp who modelled in the show, and Woman’s Day Fashion Editor Shona McKechnie.
Models in red
42 Below bartender
The Touch_Lab_
On the catwalk: a turquoise scarf, beanie and sweater.
Sheep dip: models take a dip while dancing their way down the runway.
Merino women’s underwear.
Young glove: the show ended with the children’s range
Pulling the wool over his eyes: the alpha ram finished the show.
Guests choosing a top to take home with them.
Icebreaker Touch_Lab_
262 Broadway Newmarket, Auckand.
Photos by Kevin Robinson.
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