LSKD, the Australasian activewear brand renowned for its high-performance sportswear, is thrilled to announce the opening of its third New Zealand based retail store, located in the heart of Mount Maunganui.
This opening follows the massive success of LSKD’s Christchurch store, which saw an incredible turnout when it opened in March 2025 with over 900 people attending, continuing the momentum after the record-breaking Takapuna launch in November 2024.
The Mount Maunganui store, the brand’s second in the North Island, is set to open its doors on Saturday, May 31. This new location will allow LSKD to connect with an even wider audience of active, adventure-seeking Kiwis and continue to spread its message of inspiring people to be “1% better every day.” This is the twenty-second store globally for the popular activewear brand.
Jason Daniel, CEO and Founder of LSKD, shared his excitement about the brand’s ongoing growth in New Zealand. “The support we received from Kiwis at our Christchurch opening was truly overwhelming, and we’re eager to bring that same energy to Mount Maunganui. The community has been so welcoming, and it’s clear that LSKD is quickly becoming a staple for New Zealanders who are passionate about fitness, sport, and adventure.”
With the Mount Maunganui opening, LSKD continues to build on its strong relationship with New Zealanders. The brand has already achieved over $10 million in online sales to Kiwi customers prior to opening its first physical store.
“Opening a store in Mount Maunganui is another exciting chapter in our journey,” says Daniel. “It’s all about connecting with the community and giving people the opportunity to experience our brand firsthand.”
Beyond expanding its physical presence, LSKD is committed to elevating the way it develops its own fabrics—ensuring that quality, from fit to function, remains at the core of every piece. The fitness community values high-performance apparel, and LSKD continues to innovate, introducing new fabrics designed to support movement, durability, and comfort. This dedication to fabric technology reinforces the brand’s mission to empower athletes and active individuals with gear that performs at the highest level.
From its humble beginnings, LSKD has grown into a globally recognised brand that exceeds $100 million in sales. The company was born from Jason Daniel’s love for BMX freestyle and motocross, where he earned the nickname “Loose Kid”. The brand has since expanded across Australasia and the U.S., with its New Zealand presence growing rapidly due to a strong online following and high demand for its products.
The Mount Maunganui store will feature LSKD’s full range of activewear designed for all areas of life; personal, professional, health, relationships – it’s the brands mission to inspire that commitment for growth every single day and support our community with the highest quality technical performance fabrics and fits. To celebrate the grand opening, LSKD will host a range of exclusive events and promotions, including a highly anticipated “tights and shorts swap”—an initiative that encourages community to trade in old activewear for new LSKD pieces. This sustainability initiative was a major hit at both the Takapuna store in Auckland and the Ōtautahi store in Christchurch and is expected to be equally successful in Mount Maunganui.
Shoppers will also be able to enjoy special promotions, limited-edition Mount Maunganui-themed merchandise, and exciting in-store surprises.
LSKD is committed to fostering an active, sustainable lifestyle, with a focus on hiring locally and supporting New Zealand athletes. Inspired by Kiwi sporting icons like the All Blacks, LSKD’s values of teamwork, resilience, and excellence are embedded in the brand’s operations. Staff training includes insights from the bestselling book Legacy by James Kerr, which explores the All Blacks’ winning culture.
“Mount Maunganui is full of people who love to get out and move, and we’re proud to be part of that community,” says Daniel. “We can’t wait to meet our community at the Mount and inspire them to be 1% better every day”
LSKD Mount Maunganui Store Opening: Saturday, May 31
Time: Doors open at 8:30 AM
Location: Shop R00-525, Bayfair Shopping Centre, 19 Girven Road, Mount Maunganui 3116