Located at 100 Ponsonby Road, Marilyn Seyb is the new store set up by Marilyn and John MacLaughlan, Directors of New Zealand fashion chain Kimberleys. Having working in the NZ fashion industry for many years…
Despite being mistaken as a customer who randomly stumbled into their new store, the opening event for Marilyn Seyb’s store in Ponsonby was a colourful treat. Forever hearing about the fact that New Zealand women love their understated black wardrobe; it is always a pleasure to be surrounded by colour and variety in a designer’s collection.
Located at 100 Ponsonby Road, Marilyn Seyb is the new store set up by Marilyn and John MacLaughlan, Directors of New Zealand fashion chain Kimberleys. Having working in the NZ fashion industry for many years their love for luxury brands and beautiful clothes is long standing and refreshingly bright.
The store itself is filled from front to back with gorgeous knitwear, beautifully constructed coats and mix and match layers from Australian designers Desigual.
Although the demographic of her collection may be placed more for the mature woman, the whole collection has a wistfully romantic feel. One gorgeous white floral summer dress in particular had every woman in the store sighing and fawning over it whenever passing the rack.
The store most certainly offers a warm and inviting experience for customers with shelves filled with colourful bags, scarves and tights lining any wall that might otherwise leave a blank canvas.
Sleeveless knitted jumpers in a beautiful mustard colour were eye-catching and unique. Satin shirts and ¾ length embroidered jackets lined the front of the store and the whole collection looks promising for the impending winter. Plain white jeans with a multi-coloured pendant-style button were charming and fresh. In fact all the pieces offer variety and real craftsmanship to women who desire a sophisticated wardrobe.
Customers will be offered friendly and knowledgeable customer service from the girls on the ground as they come across as passionate about fashion and passionate about the Marilyn Seyb brand.
Marilyn herself is very proud of her collection, almost lovingly speaking about it as if it were her own wardrobe.
Judging by the throngs of glamorous people smiling and pulling clothes out for a closer inspection her opening night seemed to be a great success. Visit the store, get rid of the black in your wardrobe and reinvigorate for 2012 with some colour from Marilyn Seyb at 100 Ponsonby Road.
Angela Nicol, 9 February 2012.
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