NIVEA sponsors NZ Next Top Model

Soul Bar was host on Thursday 5th August to Top Model judges, models, and fashion media, for the announcement that NIVEA is to sponsor New Zealand’s Next Top Model Series Two and 2009 winner Christobelle Grierson-Ryrie with face the campaign…

Soul Bar was host on Thursday 5th August to Top Model judges, models, and fashion media, for the announcement that NIVEA is to sponsor New Zealand’s Next Top Model Series Two (NZNTM2).

Last year’s NZNTM1 winner Christobelle Grierson-Ryrie, (pictured left with Samantha Brown of Good Health mag) will represent NIVEA VISAGE as the face of the campaign.

The sponsorship will focus on getting to know the real girls including how well they look after their skin in preparation for casting calls and photo shoots. Viewers of the show will also be able to track the girls “model behaviour” progress via a leader board online, which will highlight girls who have performed well in their challenges and have been behaving in a positive way in the competition.

NIVEA General Manager of Marketing, Julia Braun states, “We are thrilled to be associated with New Zealand’s Next Top Model Series Two. The show enables NIVEA VISAGE to connect to its audience via a relevant and aspirational platform. Skin is a model’s most valuable asset. With constant re-application of make up and cleansing, a model’s skin is under a lot of stress. NIVEA VISAGE products are gentle, caring, yet effective. NIVEA VISAGE is a perfect fit to model’s skincare routine”.

The NIVEA VISAGE sponsorship will extend to in-show integration and trade activation throughout the 13-week series on TV3 New Zealand’s Next Top Model is a format of America’s Next Top Model, created by international supermodel Tyra Banks. The series follows 16 contestants through a series of model-type challenges where one girl will ultimately be crowned New Zealand’s Next Top Model. The show airs on TV from 6th August 2010 on Friday nights at 7.30pm.