Bringing a whole new level to online fashion the three Queenstown friends – an expert web-developer, graphic designer and solicitor – teamed up and Precious Peg launched itself in the market earlier this month…
Preciouspeg.com is New Zealand’s exciting new online store and is the brainchild of Queenstown based Lani Arnott, James Arnott and Sonia Ross, whose individual talents and love of fashion inspired them to open this cutting edge e-boutique.
Bringing a whole new level to online fashion the three friends – an expert web-developer, graphic designer and solicitor – teamed up and Precious Peg launched itself in the market earlier this month with a party on the 16th Sept 2010.
The website showcases what New Zealand and Australian designers have to offer, and makes them accessible to the world. It is filled with a mix of luxe fashion and accessories including pieces from Karen Walker, Kate Sylvester, Sylvester, Life with Bird, Stolen Girlfriends Club, Maaike, TK Store and Zambesi. Next season will see the addition of Kathryn Wilson shoes, Stitch Ministry, Juliette Hogan and Twentysevennames.
Below: Sonia Ross, Louise Oxnevard, Diana Mendes, Rebecca White, Rosana Jadue, Sarah Stacey and Lani Arnott modelling Karen Walker Jewellery and Eyewear.
Below: Models Diana Mendes, Rebecca White, Sonai Ross, Rosana Jadue, Lani Arnott, Sarah Stacey and Louise Oxnevard wearing Turet Knufferman (TK Store.)
The site is fresh & simple, user friendly and has a strong customer care focus. As well as great fashion, everyone who signs up to preciouspeg.co.nz during the month of October goes in the draw to win a $1000 voucher. Sign up at www.preciouspeg.com
Below: Sarah Stacey modelling Stolen Girlfriends Club jewellery and Karen Walker Eyewear.
So if you are short on time but know what you like, browse online at Precious Peg. All this – and it includes free delivery right to your front door.That’s enough to make us want to get our pegs on the line.
Story by Kath MacKenzie
Photography: Still Vision Photography
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