At a time when many labels are evaluating their street-front presence, RUBY Boutique is expanding like a belt at a buffet with their sixth store opening in Dunedin where we’re sure they will move many of their desirable woolen coats…
At a time when many labels are evaluating their street-front presence, RUBY Boutique is expanding like a belt at a buffet with their sixth store opening in Dunedin where we’re sure they will move many of their desirable woolen coats.
In addition to the in-house labels Ruby and Madame Hawke the store will stock Kathryn Wilson shoes, One Teaspoon, Cassette Society, Grace Cryer jewellery and Matina Amantia for Stretsis jewellery. From April, Ruby Boutique stores nationwide will also stock pieces from the Lonely Hearts Lonely lingere range.
And Ruby has nailed the top-to-toe look with the release of their first collection of RUBY nail polishes in 10 different colours; cloud, pink elephants, lilac pop, minty, peachy, soldier, vampire, valentine red, army and berries – all named by Deanna, the RUBY designer. These nail polishes are stocked across 6 Ruby Boutique stores nationwide and online at www.rubyboutique.co.nz
The Dunedin store is holding a promotion during i-D Dunedin 2011. "With any RUBY nail polish purchase you can have your nails done in-store by a manicurist! Always fun getting your nails done after a hard day shopping!" says Eleisha Balmer of Ruby.
Find the world’s southern-most Ruby Boutique at 352 George Street in Dunedin.
By Megan Robinson, 28 March 2011.
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