If you know me, you’ll know I adore RUBY. It’s actually in my top 5 New Zealand labels (with Cybele, Karen Walker, Highnoontea and Zambesi) for its sheer wearability. It is very high on my personal WTWIE scale (want-to-wear-it-everyday scale.)
So, here’s our Thread edit: Our picks of RUBY Spring/Summer 2014 ‘Diamonds’ collection which arrives at all RUBY stores and online at shop.rubynz.com this Saturday 12th July. Pictured above, the stunning white Magdelena Dress.
We actually had a sneak peek early on at the media day and you can view my photos of the RUBY SS14 launch on Thread here, held at Orphan’s Kitchen cafe in Ponsonby.
About the collection: Sunburnt deserts and a hit of retro Californian glamour were designer Deanna Didovich’s inspiration for Diamonds, RUBY’s covetable spring/summer 2014 collection.
Shot in Sydney’s surreal Cronulla Sand Dunes, the RUBY Diamonds campaign captures the beauty of the natural environment at dawn.
Renowned Australian photographer Steven Chee worked his magic yet again, illuminating the magnificent Valentina with first light.
RUBY designer Deanna Didovich explains: ‘This season I was intrigued with the idea of weaving still life images through our campaign to complement and highlight the amazing Valentina. Delicate white Cyclamens and vibrant Magnolia blooms were perfect against the crystal sand dunes.’
Below: Chi Chi Jumpsuit and Angels straw hat.
Below: Chi Chi Gown
Below: Baja Dress
Below: Chi Chi Blouse and Diamond Zipper Jean
Below: Sloan Dress
Below: Cabana Pantsuit
Photographer: Steven Chee / Stylist: Amelia Holmes / Model: Valentina @ Chic Management / Makeup: Amber D @ M.A.C Cosmetics / Hair:Renya Xydis @ Valonz
Megan Robinson
9th July 2014
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