Ever wondered what it’s like being an instore designer and styling windows? Jade Townsend, 26, shows us behind the scenes of a window installation she completed for boutique Harry’s in Wellington…
Ever wondered what it’s like being an instore designer and styling windows? Jade Townsend, 26, shows us behind the scenes of a window installation she completed for boutique Harry’s in Wellington…
"The owner Liz Stringer wanted an original fun take on Alice in Wonderland for the summer display. Liz celebrates this theme in her own garden at home and I take a lot of inspiration from her house and the beautiful things she has collected.
We hope that the window brightens Seatoun and all its visitors. This is the second display I have created for Harry’s and a creative relationship that we will continue to develop next year. Liz and I hope that we will inspire other shops to follow suit and enhance the retail experience in Wellington- and NZ!" Jade says.
Below: The Alice in Wonderland summer display
Below: making the mushrooms.
Below: grass turf.
Jade Townsend is a NZ artist now back here from living and working in London. "I moved to the UK as a young teenager and was eager to pursue my dream of being an artist. I completed a BA Hons degree in Fine Art Painting during which time I worked for Mulberry, and become a personal shopper at Topshop which then translated into freelance styling work for brands such as Reebok, Wrangler and Universal Music."
Read more about Jade’s windows for Hermes in London on Thread here.
By Jade Townsend 1 December 2012
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