What's new pussycat?

We all love what’s new. Fashion is all about the latest – not necessarily the greatest – and what is new, and now. With this concept in mind, New Zealand website Shop What’s New is a shopping site showcasing the newest products…

We all love what’s new. Fashion is all about the latest – not necessarily the greatest – and what is new, and now.

With this concept in mind, New Zealand website Shop What’s New is a shopping site showcasing the newest products available at New Zealand fashion stores.

The concept is familiar through travel websites, but this is the first to do it here with fashion.

The ‘what’s new’ feed displays the freshest products on site from a diverse range of Shop What’s New retailers, and allows users to click through to buy online or be directed to their nearest store.

The site launched with an event on Tuesday 9th August in Auckland where the fashion industry learned about the new website and what it has to offer customers, and retailers alike.

Already on board at launch date are popular brands Ruby, Moochi, Good as Gold, Rodd & Gunn, Max and Mi Piaci. Each has a unique site profile which users can ‘follow’ to be notified when new product has arrived both physically in store and available to purchase online.

Viewers are also encouraged to connect with through social networks in an online retailing community.

Below: Guests at the launch event.