Beck’s launched its beautiful, music-inspired painted labels by New Zealand artist John Reynolds at a party at WORKSHOP on 11th October as local band Street Chant played live…
Beck’s launched its beautiful, music-inspired painted labels by New Zealand artist John Reynolds at a party at WORKSHOP on 11th October as local band Street Chant played live.
Guests enjoyed Beck’s instore at the WORKSHOP Ponsonby store to celebrate the release of the 24 art labels for its 330ml bottles designed especially by painter John Reynolds.
Reynolds has pulled song lyrics from record label Arch Hill’s song catalogue to use as inspiration to create the series of limited edition labels for Beck’s bottles, which are be available in 12-packs and in bars.
Lyrics from artists such as The Clean and Street Chant inspired John to create 24 multi-layered pieces of artwork, which were transformed into the labels.
John has also designed four limited edition T-shirts for Workshop, which along with limited edition prints can be won as spot prizes by scanning QR codes in bars.
Below: Fashion designer Helen Cherry
The stunning interior at WORKSHOP’s Ponsonby store.
Beer coasters with QR codes on the back, to enter the giveaways on Facebook.
Megan Robinson 12 October 2012
Photos Kevin Robinson
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