New Zealand fashion and lifestyle blog

DRY JULY launch at The Sugar Club with Lyre’s and Look Good Feel Better

The launch of DRY JULY 2023

I attended an absolutely delicious lunch today for the 2023 DRY JULY launch at The Sugar Club, on the 53rd floor of Auckland SkyCity Skytower, matched with Lyre’s nonalcoholic spirits and bubbles. We heard from charities benefiting from Dry July including Pinc & Steel Cancer Rehab Foundation, Look Good Feel Better, and Prostate Cancer NZ, as well as hearing from people who have been to Look Good Feel Better classes funded by Dry July, which I found incredibly moving and inspiring.

A key takeaway was SIGN UP TO DO DRY JULY so you collect sponsor’s money for the charities, rather than just not drinking for the month. They get to do so much amazing work for people with cancer through money raised from Dry July. It has raised over $9 million for cancer organisations across New Zealand since 2012.

My colourful non-alcoholic Lyre’s drink as a colourful fashion accessory!
Pictured above: oysters at Sugar Club.
Tim from @lyresspiritco NZ and Trudi Nelson.
Melt-in-your-mouth lamb main course. An absolutely delicious lunch for DRY JULY launch at The Sugar Club.
With Amber Peebles at DRY JULY 2023 launch.
View of Auckland harbour bridge behind me up the SkyTower, photo thanks to Trudi Nelson
Creating a non alcoholic Lyres cocktail.

By Megan Robinson
6th June 2023