With the tagline, "French for yoghurt", you now it’s going to be je ne sais quois something a leetle bit French when Yoplait invites you to breakfast to reveal its re-branding
With the tagline, "French for yoghurt", you now it’s going to be je ne sais quois something a leetle bit French when Yoplait invites you to breakfast to reveal its re-branding.
Thread attended the breakfast hosted at Lily&Louis PR by Yoplait on 9th October to try for ourselves the new yoghurts that are creamier, packed with more real fruit, and have no artificial colours, flavours or sweeteners. That makes them a healthy snack for children and adults alike, especially with a bit of probiotic culture inside.
I never realised that Yoplait was created by 100, 000 French dairy farmers in 1965 and its name comes from two of the six provinces that united their milk resources in forming the brand.
Here are photos from the French-themed launch…
Below: Sacha Young of Coup de Main and Anya Brighouse of Beautiful Bedlam.
Below: Jacqui Ansin and Megan Robinson
Below: gorgeous hampers with champagne, grapes, Yoplait and a baguette. Tres bon!
Megan Robinson 12 October 2012
Photos Jade Hart and Lauren Heginbotham
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