Lighten up! It’s no blonde joke that life isn’t always fair to the fair-headed. Blonde hair can be porous, brittle, brassy, damaged, bleached, and lack shine.
Schwarzkopf Professional have released a range for blondes to keep them light-headed and far from brassy. The new retail range, BLONDME, has both haircare and styling products aimed at the fair of hair, all priced at $32.30 each.
Start off your day with a shampoo and conditioner designed especially for colour-correcting blonde hair. BLONDME Blonde Brilliance Shampoo comes in Light Cool-Ice to neutralise brassy tones, and in Warm-Caramel to refresh warm blonde hair. Blond Brilliance Conditioner for all blondes will deeply nourish, with proteins and Vitamin B5 and add shine, as no-one wants a dull blonde. Finish with a hair treatment – choose from Blonde Brilliance Intense Treatment to super-hydrate hair, or the faintly lavender mousse, Refreshing Foam Treatment to strengthen and brighten. For highlighted hair, use BLONDEME Illumi Lights Shampoo and Leave-In Spray Conditioner, and treat highlighted hair with Illumi Lights Mousse Treatment.
As well as haircare, BLONDME has a styling collection, also $32.50 each. This range is aimed at all blondes, and specifically addresses the blonde problem of high porosity (porous hair shafts.) The styling range includes Shine Magnifying Spray, Glorious Hold Hairspray, and my fave, the Volume Miracle Cream.
BLONDME is available at selected Schwarzkopf Professional salons nationwide. Call 0800 930 930 for stockists.
Megan Robinson, 18 January 2014
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