So You Hairdressing celebrated their transition into taking on O&M as their in-salon hair-colour range with a showcase called ‘Coming Clean with O&M’…
So You Hairdressing celebrated their transition into taking on O&M as their in-salon hair-colour range with a showcase called ‘Coming Clean with O&M’.
Models had their hair styled by the So You team with O&M’s products. Their makeup was applied by makeup artist Michelle Perry and the fashion was provided by Keats Boutique.
So You already retails O&M’s styling range alongside products by Kevin Murphy and Davines, these brands all take pride in being free of sulfates and parabens. O&M’s most significant ideal is to go against the unnatural practices of professional haircare by using native Australian ingredients in their products instead of harsh chemicals wherever possible.
The main reason behind So You’s change to using O&M’s colour range is that it’s 100% ammonia free. This is another milestone in the salons progressive dedication to providing holistic and nourishing haircare for their clients.
So You is also a big believer in educating their clients through workshops on how to style and look after their hair in-between visits to the salon.
To find out more about these workshops and the products stocked at So You, head to www.soyou.co.nz
By Reema Alfouir, April 2013
Photos by Hannah Masters
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