L’Oreal’s latest goody for hair, ‘Elvive Colour Protect’ is a 4-part system with a treatment masque – genuinely a ‘treat’ ment for your hair – smoothed onto wet hair to prolong the time between colouring, and afterwards your hair literally glows…
Yes, the sun may be weaker these days, and yes, we may not be spending as much time in the surf and sand, but if you’re a hair coloured gal then you still need to protect your coloured locks as much as you can.
L’Oreal’s latest goody for hair, ‘Elvive Colour Protect’, is a four part system to ensure you keep as much of your latest hair hue locked in, with shampoo and conditioner combined with a spray-on detangler/conditioner and finally a protecting masque.
The shampoo and conditioner both smell divine, are light and easy to apply, and the active nourishing ingredients set to work immediately, massaging your hair and scalp to prolong your colour’s radiance. They also both contain a ‘light reflecting system’ and the much needed UV filter.
The treatment masque, is genuinely a ‘treat’ ment for your hair, smoothed onto wet hair after the previous two steps, left in and then worked through and rinsed out. Again the smell is luxurious and the feel of your hair immediately after is soft and weightless. This would be a lovely extra once or twice a week, to prolong the time between colouring, and afterwards your hair literally glows.
For those whose hair has become slightly coarse or harsh with colour after colour, or suffers from the aggressive weather changes we have here in New Zealand, the conditioning protect spray is a versatile little tool to keep in your cupboard. It can be applied to either dry or damp hair, combed through to gently detangle even the toughest knots, and smooths out the kinks and twists.
While my hair is not long enough to develop knots or matting, a good friend of mine whose long curly blond tresses get stressed and frizzy in the humidity tried it out with me, and it really worked to condition and soften her hair. The spray also contains the uv filtering agents to lock in and maintain your colour.
All in all, this bundle of hair-protection is the ultimate mob-squad, working together to prevent fading or discolouring from our harsh sunlight, whilst nourishing and conditioning your hair to prolong your favourite colour’s lifespan.
By Rachel Osborne, 1 June 2010.
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