All those who said Kate Moss’s endorsement career was over when those photos came out was SO wrong – we’ve seen Burberry, Rimmel, TopShop, and now she’s signed with Kerastase…
All those who said Kate Moss’s endorsement career was over when those photos came out was SO wrong – we’ve seen Burberry, Rimmel, TopShop, and now she’s signed with Kerastase.
Kate Moss – of the world’s most enduring supermodels – just goes from strength to strength. She changes her look as she matures and sets trends each time she pulls on Wellington boots with denim cut-offs, or a furry waistcoat over anything.
Relationships with brands can come and go. She lost the role of face of fashion brand Mango to Miranda Kerr from Spring 2013, but replaced Russian model Natalia Vodianova as the new brand ambassador for luxury shoe brand Stuart Weitzman. All of this is very lucrative for Kate Moss, her estimated earnings back in 2007 were $9 million, placing her as the second highest paid model in the world behind Gisele Bündchen.
Coming the year after her marriage, this is the very first time she’s faced a haircare brand. It also marks Kerastase’s first foray into styling products, having concentrated on haircare with famous shampoo and conditioner lines in salons the world over.
The relationship will focus on hair that moves freely and has sensual textures. That pretty much sums up Kate’s hair, then. We want it, too.
Kerastase used Luigi Murenu as hairdresser and Artistic Director for the new range to style Kate Moss’s hair for the visual campaign. Using the new range, which is still to arrive in New Zealand, he sculpted her hair into waves and curls with oversized volume in what they’re terming Couture Styling.
Megan Robinson 16 February 2013
Photos by Kérastase Paris
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