Greg Murrell, Ambassador for KMS, gave a live demo of two hairstyles we could create at home, in the KMS Cutting Room at Fashion Week, using the newly redesigned KMS California range in on-trend colour blocking bottles…
Greg Murrell, Ambassador for KMS, gave a live demo of two hairstyles we could create at home, in the KMS Cutting Room at Fashion Week, using the newly redesigned KMS California range in on-trend colour blocking bottles…
The new line has natural ingredients combined with advanced technology, called "Technology Nature".
Campaign material has moved away from a focus on the beach towards raw and edgy fashion looks. Bottles are bold, bright and interactive in their look including hot oranges and purples. The whole design has been trend researched.
They’re embracing technology: Bottles will soon feature the new Q code that is hitting the magazines and products, and there’s an emphasis on making the consumer number one through interactive play with social media online.
Greg Murrell created looks from two fashion week shows as they support and work in conjunction with Huffer and SGC. For example, the styling cream in the Silk Sheer range was used in SGC’s Fashion Week show.
Tina Moore from NZFW The Guide, Gemma from Cleo, and Samantha Brown from Good Health at the media launch.
Models wear garrments from summer collections from Huffer (left) and Stolen Girlfriends Club (right) with shoes by Jeffrey Cambell for Stolen Girlfriends Club.
Greg Murrell says he likes KMS because he "didn’t want to be anyone else’s monkey" and KMS lets him work to express real people and real style so that fashion and hair can be creatively expressed.
One of the new KMS products that will have great consumer and stylist appeal is the Hot Flex Spray, which adds a shiny dimension. "It’s all about product build-up without seeing flakiness in hair" says Murrell.
Taking bunches of hair in 3 sections and twisting them into a knot.
By Cyndi Greep and Megan Robinson 12 September 2011
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