Customisation is the keyword trend analysts identify customers want and thus SP – System Professional – is relaunching the first ever personalised haircare system with 20 new products, so individuals may choose the combination just right for them…
Customisation is the keyword trend analysts identify customers want.
Thus SP – System Professional – is relaunching the first ever personalised haircare system with 20 new products, so individuals may choose the combination just right for them.
Frauke Neuser, Principal Scientist at Wella Professionals says, “From our scientific research we know that not only does every individual have slightly different hair, but also that their hair undergoes changes over time, so it’s not surprising that consumers are confused by the huge choice of hair care products available on the market and mostly trust their stylist to recommend products."
Below: the sleek and simple design of the new packaging.
And it’s not just what you do in the privacy for your own home, but an in-salon treament, as well.
There are five new concentrated infusions to complement the SP Treatment Mask, allowing the SP hairdresser to combine two different care benefits in one tailor-made treatment.
The five different infusions -Smoothen, Hydrate, Repair, Volumize and Color Save- combined with any treatment mask offer a range of 35 personalised hair care prescriptions.
The new SP Personalised Hair Alchemy service starts with a special consultation process at your Wella SP salon, followed by the diagnosis of the hair, and then the product’s unique application method and special mixing process.
The stylist can also recommend the right SP products for your hair, to use at home.
That’s so personal.
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