The brand new ‘L’Or Electric Collection’ is a high-tech modern range that has brights and lots of shimmer, so I was inspired to shoot them as colourful butterflies on a vintage silk scarf…
This year at Cannes Film Festival in France, L’Oreal Paris took the opportunity amongst all that glamour to launch their new make-up line, the L’Or Electric Collection.
Their Dream Team of brand ambassadors – including Jane Fonda, Milla Jovovich and Eva Longoria – attended Cannes to celebrate the anniversary of L’Oreal Paris being the official make-up of Cannes for fifteen years.
The brand new 2012 colour story ‘L’Or Electric Collection’ is a high-tech modern range that has brights and lots of shimmer. No natural nudes here, baby.
I was inspired by the bright new colours to shoot them as butterflies on a vintage silk scarf I have.
Left: L’Or Electric.
Below: Color Riche nailpolish in Majestic Green.
Mystic Blue
Electric Fuschia
Neonic Orange
Magic Croisette nailpolish
Metallic Coral.
Below: L’Or Electric Collection.
Below: The new print campaign starring brand ambassador Claudia Schiffer wearing this lipstick; Neonic Orange.
Instore in New Zealand from August 2012 for a limited time. Eyeshadows retail for $21.99, nail polish for $9.99, and lipsticks for $23.99.
Megan Robinson
5 July 2012
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