Ivy Lies are eyes of Maybelline

Local 4-piece girl band Ivy Lies are becoming the ‘Eyes of Maybelline New York’ for the summer of 2010/11. The musicians modelled the new looks at a cocktail launch held at Newmarket’s Sugar Bar on Wednesday 8th December.

Local 4-piece girl band Ivy Lies are becoming the ‘Eyes of Maybelline New York’ for the summer of 2010/11.

The musicians modelled the new looks Volum’ Express The Falsies’ Mascara, Eye Studio Lasting Drama Gel Liner, and the latest Colour Sensational Pearls Lipsticks and Crème Gloss, at a cocktail launch held at Newmarket’s Sugar Bar on Wednesday 8th December.

Ivy Lies lead singer Emla says the band has had a massive year, completing the recording of their debut album in Los Angeles (to be released early March 2011), knocking out three music videos and confirming their upcoming tour schedule with chart topper Dane Rumble.

Originally from Christchurch, the band was formed by Lisa, Emla and Rosie under the name ‘Starlett’ while the girls were still at school. The band soon caught the attention of SonyBMG, who signed them to a development deal when they were just 17 years old. The band moved to Auckland in 2008 to hit the live circuit and integrate themselves into the local music scene. They now have a distribution agreement with Warner Music via their label, Let The People Speak.

We got a sneak preview of the Maybelline New York products that will be hitting shelves in mid-January 2011.

Below: Ivy Lies band members Lisa, Emla, Rosie and Mihka playing Sugar Bar.

Eye Studio Lasting Drama Gel Eyeliner

We took a look at the Maybelline New York Mini Colorama Smoothies nail polishes at the launch. These will also be from mid-January for RRP$8.49 each in shades Party Blue, Green Park, Ultra Violet and Dark Chocolate.

Also coming soon is the Maybelline New York Superstay 24Hr Concealer (RRP$24.49) and Maybelline New York Lash Stiletto Voluptuous Waterproof Mascara (RRP$24.99) are both available mid-January.

Below: guests at the launch enjoyed a drink in the afternoon sun and listening to the Ivy Lies’ new singles.