New Zealand fashion and lifestyle blog

L'Oréal's new launches

L’Oréal Paris cosmetics has launched several exciting new products lately; in March we got to see the brand new Colour Riche Les Ombres eye palettes, in April the new L’Oréal Paris Shine Caresse…

L’Oréal Paris cosmetics has launched several exciting new products lately; in March we got to see the brand new Colour Riche Les Ombres eye palettes, in April the new L’Oréal Paris Shine Caresse, False Lash Telescopic Mascara, Colour Riche Le Vernis Autumn Collection and Colour Genius app.

So, what’s new?

False Lash Telescopic $19.99, is a lengthening mascara.
Point of difference: first mascara with micro-stretching fibres which link and bind together to go up to 1.2mm beyond your natural lashes tips.

Colour Riche Le Vernis Autumn Collection of nail polishes at $9.99 in five limited edition shades – Chic Fox, Creamy Angora, Rose Cashmere, Paris Avenues and Soft Chincilla.
Point of difference: Up-to-the minute trends sourced from global trends of the new Autumn shades, at an affordable price.

Shine Caresse at $27.99
Point of difference: A new generation lip colour with the texture and shine of gloss, with the long wear colour of a stain. Shine Caresse is lighter than a lipstick and more comfortable than a lipgloss.

Colour Riche Les Ombres Quads at $29.99
Point of difference: Eyeshadows with a creamy and smooth texture and 12 hour hold. Thanks to Colour Boost technology, the colours are intense and luminous for couture makeup results.

Megan Robinson
23 April 2013


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