Invivo, NZ’s most stylish wine is no stranger to the worlds of fashion and art, taking part in various colabs in cultural fields. Now, in another artistic collaboration, Invivo wines is supporting Eru Dangerspiel, an ensemble of 30 leading NZ musicians…
Invivo, New Zealand’s most stylish wine is no stranger to the worlds of fashion and art, taking part in various colabs in cultural fields in the relatively short space the NZ wine label has been produced.
Now, in another artistic collaboration, Invivo wines is supporting Eru Dangerspiel, an ensemble of 30 leading New Zealand musicians touring New Zealand in October, to mark the launch of the new release 2010 Marlborough Sauvignon Blanc.
Eru Dangerspiel is lead by founding member of Trinity Roots Riki Gooch, seen below in his Wellington studio photographed by Pat Sheppard to promote the partnership. The ensemble first got together in 2009 with members from iconic NZ bands The Black Seeds, Fat Freddy’s Drop, Ladi 6, and The Mutton Birds as well as singer-songwriters Nathan Haines and Anna Coddington.
Invivo’s co-founder Tim Lightbourne says, "From day one, Invivo has continued to seek opportunities to further our cultural philosophy. The partnership with Eru Dangerspiel is a perfect fit for Invivo and a great way to launch our 2010 vintage.”
The 2010 ensemble of 30 musicians promises to be just as spectacular with rumours circulating about even more of New Zealand’s leading artists surfacing especially for the October tour. Eru Dangerspiel has also recently released a DVD and CD ‘Great News For The Modern Man: Live At the Auckland Town Hall’ from the sold out 2009 concert.
The Eru Dangerspiel campaign will be featured in advertising, web, instore and on the Invivo bottle. The tour will also be featured on TV and radio. See www.invivowines.com/eru to view more information about Eru Dangerspiel and a chance to win luxury accommodation at Hotel DeBrett with Invivo.
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