New Zealand fashion and lifestyle blog

Jimmy D's magic

It’s a Kind of Magick is the name of Jimmy d’s AW12 collection, with the obvious references peppered through the entire collection and artwork by Andrew McLeod, and the most gorgeous rush of red silk down the runway…

I was always going to love this collection. I have loved everything James Dobson has done since his first collection six years ago.

I love the fact that he ignores trends and instead creates his own fashion universe that ebbs and flows, and changes just when he feels like it and not when the seasons (or time) dictate. He has the whole unisex thing down pat, though I think his clothes translate better when he moves the more feminine clothes and puts them on the boys, than when the more masculine clothes move onto the women.

It’s a Kind of Magick is the name of the collection, with the obvious references and the pentagram detailing peppered through the entire collection. The first garments coming out had a more relaxed feel to them, with a printed sleeve detail.

Again James has collaborated with Andrew McLeod to incorporate his artwork into the Jimmy D designs. Printed onto mesh, they remind us of the old Virus label, long since gone but an important part of New Zealand’s fashion history.

Long singlet dresses walked out in grey green. We had heard there was a hint of something colourful coming in the collection, and mistakenly thought that that was it, until we were hit with the most gorgeous rush of red silk down the runway in over wraps, long dresses; we loved it all.

And just when we thought that was going to be the high point, an amazing black and white print on silk – with tiny details of tattoo inspired yellows, red and pinks comes down the runway.

The draped shift dress with the scooped shoulder detail was our pick of the collection. Again, this was done in collaboration with Andrew McLeod.

The slightly punky hair look by FUDGE was inspired by Jimmy D’s AW 12 collection, bringing together elements of darkness and light, with a strong contrast between soft, floaty, textural hair and sleek, hard lines on the plaited side of the head.

The face chart for the runway makeup for Jimmy D by key make-up artist Amber Dreadon for M.A.C Cosmetics, with inspiration “Swedish Death Metal Meets Pam from True Blood.”

The remarkable thing about Jimmy D clothing is that though it looks amazing on the tiny, tall models that are wearing it so beautifully, all of it translates perfectly to the many shapes and sizes that woman really come in. The women who wear his clothes know this, and it is why he has such a strong following. Long may it continue.

By Anya Brighouse
Photography Megan Robinson
31 August 2011


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