Thread will be a lucky driver of one of four ‘Ultimate Style Icons’ with NZ Fashion Week New Generation designers creating wraps for four BMW X1s, as BMW is the official car of Fashion Week….
Thread will be a lucky driver of one of four ‘Ultimate Style Icons’ with NZ Fashion Week New Generation designers creating wraps for four BMW X1s. BMW is the official car of Fashion Week.
We attended the unveiling of the four patterns wrapping the cars at the launch at the Sofitel hotel in Auckland’s Viaduct on a wet and rainy afternoon on Tuesday 14th August.
The four cars designs hail from the collections of four of the NZFW 2012 New Generation Designers Dmonic Intent designers Maxine Woolridge, Kristin Leitch, Joe Walker and Samara Woolridge, Arielle Mermin, Daniel K designer Vanessa Kim, and Silence Was… designer Yujia Wang.
Thread.co.nz will be driving the Dmonic Intent-designed BMW seen below (with Daniel K just seen at left), in the collaborative design project assisted by Omnigraphics and Redline.
Silence Was… designer Yujia Wang left with Arielle Mermin right.
A close-up of Arielle Mermi’s hood design; a clever interpretation of the BMW logo.
The New Generation collections will be shown at NZFW on Wednesday 5 September 2012.
Other fashion industry people driving the BMWs prior to NZFW include Tina Moore from Remix magazine, Dan Gosling from Stolen Girlfriends Club, fashion industry and media influencers Katherine Lowe, Liz Dobson, Four Eyes bloggers, Leonie Barlow of The Style Insider, and Julie Roulston. The cars will then join the official BMW FW fleet during fashion week, and the winning New Generation designer will receive their unique BMW X1 to drive for a month.
Below: Dame Pieter Stewart of NZFW with the young designers at the big reveal.
Below: Anya Brighouse of Beautiful Bedlam blog, Aych McArdle of Aych blog, Leonie Barlow of The Style Insider, and Megan Robinson of thread.co.nz
Megan Robinson
16 August 2012
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