Simple everyday decisions, from poor diet and sun exposure, to a hectic lifestyle and lack of sleep, rob skin of essential nourishment and leave your skin stressed…
Simple everyday decisions, from poor diet and sun exposure, to a hectic lifestyle and lack of sleep, rob skin of essential nourishment and leave your skin stressed. The telltale signs of stressed skin include a tired, dehydrated and dull complexion, under-eye circles and the occasional breakout. To combat these challenges AVEENO® skincare introduces new Smart Essentials™, the first line of facial products designed to cleanse, nourish, protect and treat stressed skin by keeping what’s good for your skin IN – and the bad OUT.
The AVEENO® Smart Essentials™ collection harnesses the power of a new Active Natural® – Southernwood. Found in the gardens and foothills of Europe, Southernwood is a bush shrub with a history of skin treatment usage, including a component in aromatic baths. Now, AVEENO® Smart Essentials™ formulas utilise Southernwood’s natural combination of sugars and antioxidants that help to attract and bind water to the skin. Simultaneously, vitamins A, C, and E and water loving agents condition and replenish the skin.
RRP $15.99 – $19.99
Infused with vitamins and antioxidants, the unique AVEENO® Smart Essentials™ line is designed to transform the look and feel of stressed skin by smoothing skin, reducing dryness and strengthening skin’s moisture barrier to reveal a healthier looking complexion. In a clinical trial of the AVEENO® Smart Essentials™ Daily Nourishing Moisturizer SPF 30, 97% of subjects showed an improvement in the look of their stressed skin with a reduction in roughness and blotchiness in just two weeks.
This season, outsmart life’s stress and live the life you love without it showing on your face with new AVEENO® Smart Essentials™.
The AVEENO® Smart Essentials™ line features AVEENO® Smart Essentials™ Pore Purifying Facial Wash, AVEENO® Smart Essentials™ Daily Detoxifying Scrub, AVEENO® Smart Essentials™ Daily Nourishing Moisturizer SPF 30, AVEENO® Smart Essentials™ Nighttime Moisture Infusion and AVEENO® Smart Essentials™ Anti-fatigue Eye Treatment.
Formulated with antioxidant Southernwood extract, AVEENO® Smart Essentials™ Pore Purifying Facial Wash helps keep what’s good for skin in and the bad out, purifying and renewing skin with each wash.
This gentle, refreshing formula removes impurities, excess oil, dirt and makeup in one simple step. It supports essential moisture levels by cleansing without over-drying and leaves skin clear, smooth and healthy-looking.
RRP $15.99
Reveal a brighter and smoother look with AVEENO® Smart Essentials™ Daily Detoxifying Scrub. The Southernwood, natural luffa and coconut pulp enriched formula gently removes toxins and dead skin cells and polishes away pore-clogging debris that can lead to breakouts.
Oil-free, noncomedogenic, soap-free and gentle enough for daily use.
RRP $15.99
Keep your skin protected no matter where the day takes you with AVEENO® Smart Essentials™ Daily Nourishing Moisturizer
SPF 30. This lightweight formula enriched with antioxidants and vitamins is clinically proven to replenish stressed skin and keep in essential moisture. It protects against environmental stressors including harmful UVA/UVB rays while conditioning skin for a soft, smooth finish.
97% of women showed a visible improvement in the look of their stressed skin in a 2-week period.
RRP $19.99
AVEENO® Smart Essentials™ Nighttime Moisture Infusion replenishes skin’s moisture barrier while you sleep so you can wake up to skin that feels refreshed, renewed and ready to take on another day.
With Southernwood extract, this smart formula intensely nourishes skin with a blend of antioxidants and vitamins and fortifies skin’s moisture barrier to help resist the attack of daily environmental stress.
RRP $19.99
Lack of sleep, free radicals and a hectic lifestyle can result in dark circles and puffiness. Refresh your outlook with AVEENO® Smart Essentials™ Anti-fatigue Eye Treatment a roller-ball treatment that infuses the delicate under-eye area with antioxidant Southernwood extract and vitamins A, C & E in a formula that combats dark circles.
The massaging of the cooling roller-ball helps to de-puff the under-eye area while the hydrating formula nourishes and rehydrates for immediately brighter, smoother skin.
RRP $19.99
Your crazy busy life may not be stress-free but at least now your skin can be!
The AVEENO® Smart Essentials™ line is available from September 2011.
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