New Zealand fashion and lifestyle blog

Flower in a bottle

The best-selling fragrance Viva la Juicy reveals its softer side, with the new release from Juicy Couture of Viva la Juicy La Fleur. As the name suggests, it’s a floral version of the original scent…

I’m wearing this now and it smells amazing. The best-selling fragrance Viva la Juicy reveals its softer side, with the new release from Juicy Couture of Viva la Juicy La Fleur.

As the name suggests, it’s a floral version of the original scent, labelled a "sparkling floral bouquet that reveals the softer, sheer side of the original Viva la Juicy fragrance in a fresh interpretation that embodies modern femininity."

Viva la Juicy La Fleur continues with the highly-decorative bottles that make the range so instantly recognisable, and it is a permanent addition to the Viva la Juicy collection. A pink bow suits upon its neck – in tulle this time rather than satin, giving it a lighter look corresponding with its lighter consistency – and pink roses on the glass bottle.

The new fragrance combines mandarin and wild berries with a blend of dewy honeysuckle, gardenia petals and jasmine, with the signature creamy gourmand notes much-loved in the original Viva la Juicy still in place.

Viva la Juicy La Fleur Eau de Toilette retails for $145.00 for 75ml and $104.00 for 40ml, and is instore from mid-October 2012.

Megan Robinson 22 October 2012


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