Fiorucci has a long-standing name in fashion. Now, with the brand’s reinvention, it has delved into fragrances, with a youthful icecream shaped bottle to capture a new fanbase to the Fiorucci name…
Fiorucci has a long-standing name in fashion. Now, with the brand’s reinvention, it has delved into fragrances, with a youthful icecream shaped bottle to capture a new fanbase to the Fiorucci name.
In recent history, Fiorucci has undertaken colabs with Naomi Cambell, who created a capsule collection, and with superstore IKEA.
Now, Icy Fantasy perfume has been created. It has a red and juicy fruit fragrance, with strawberry and raspberry lollipop top notes. The heart has rose, violet and peach, and the base has sandalwood, vanilla and musk.
To showcase the scent, a dress was created for the campaign shoot and the dress is now part of the Fiorucci 2013 Collection.
In the visual campaign imagery, the copper-haired model sits on pink stairs, pouting cheekily at the viewer in the strapless, full-skirted dress.
We can describe how Icy Fantasy smells, but how does Icy Fantasy ‘look’, if it were fashion? of course, Fiorucci is famous as a fashion brand. Thus, I’m wearing Fiorucci Icy Fantasy, and this outfit, to embody the fragrance in a look.
I’m wearing a crepe georgette dress I made myself, accessorised with a Diva necklace, Karen Walker socks, Prada eyewear, and vintage snake leather shoes – and of course – Fiorucci Icy Fantasy.
You can buy Fiorucci Icy Fantasy at selected department stores on counter February 2013. It retails at affordable pricepoints for a youthful target, at just $45 for 30ml eau de toilette, and $72 for 50ml.
Megan Robinson 9 February 2013
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