Elizabeth Arden’s first big launch for 2012 is sure to be a biggie. It’s the launch of the latest in the range that I have come to associate most with the Elizabeth Arden brand after its signature Red Door fragrance – Ceramide…
Elizabeth Arden’s first big launch for 2012 is sure to be a biggie.
It’s the launch of the latest in the range that I have come to associate most with the Elizabeth Arden brand after its signature Red Door fragrance – Ceramide – with the release of its new Ceramide Premiere Skincare.
The launch will see the new line – aimed at women aged fifty plus – hit counters in New Zealand on 1st Feb 2012.
The line of moisturising creams includes a day cream, night cream, and eye cream.
Below: Ceramide Premiere Intense Moisture and Renewal Regeneration Eye Cream $119
It’s an anti-ageing line of youth-restoring skincare targeted at mature skin with the famous Ceramides they call "youth-factors" that support skin’s natural protective barrier and help skin to retain moisture.
Arthur Pellegrino of Elizabeth Arden R&D says, "Beginning in your fifties, skin’s moisture-promoting lipids, minerals and other essential nutrients diminish as skin’s vital collagen, elastin and protein levels decrease.
Cell turnover slows down and skin begins to look dry and dull with uneven pigmentation and fine lines."
These revolutionary new moisturisers deliver skin-replenishing ceramides, nutrient-rich sea minerals, and high-performance retinols. They are clinically proven to intensely hydrate as they soothe and fortify the look of skin and diminish the appearance of fine lines and discolourations.
Below: Ceramide Premiere Intense Moisture and Renewal Activation Cream SPF30 $184
Ceramide Premiere Intense Moisture and Renewal Overnight Regeneration Cream $190
Megan Robinson 10 January 2012
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