Elizabeth Arden has made such a breakthrough with PREVAGE Anti-Aging + Intensive Repair Daily Serum that they gave us their Q&A with their researcher to share exactly how it works…
Elizabeth Arden has made such a breakthrough with their latest release, the new PREVAGE Anti-Aging + Intensive Repair Daily Serum, that they gave us their Q&A with Art Pellegrino
Vice President of R&D at Elizabeth Arden to share exactly how it works…
How is it different from the existing PREVAGE serum?
This targets inflammation at the source instantly to help women experience younger looking skin in 15 minutes, and over time. The serum blends Idebenone, the single most powerful antioxidant, with an exclusive blend of Arazine and Thiotaine. By protecting skin from oxidative stress, it shields skin from future environmental effects and helps to support the skin’s natural repair process and restore a youthful appearance.
How do environmental threats affect skin’s aging process?
Environmental threats produce free radicals that cause chronic inflammation at skin’s cellular level. The result is an increased appearance of wrinkles and age spots and a breakdown of collagen and elastin.
How does skin’s production of free radicals speed up skin’s aging process?
The problem occurs when your body produces more free radicals than it can handle. This is called “oxidative stress.” This then becomes the most identifiable enemy to human skin. Many experts agree that oxidative stress is the leading cause of premature aging by damaging delicate skin.
What is Idebenone?
Idebenone is the single most powerful and effective antioxidant, that helps prevent and neutralise the damage caused by environmental threats, the leading cause of visible signs of aging. Idebenone not only protects skin to prevent damaging effects of environmental assaults, but also helps support the skin’s natural repair mechanisms to address past damage and restore a youthful appearance.
What does Arazine do?
Arazine is an exclusive new molecule with antioxidant properties that helps to protect against free radicals, soothe skin and reduce signs of aging caused by inflammation.
How do Idebenone, Arazine and Thiotaine work together?
PREVAGE scientists advanced the methodology to measure the efficacy of these three ingredients which neutralise and protect against free radical damage. In vitro testing has been performed to compare the efficacy of the Idebenone by itself and the blend with Arazine and Thiotaine. The blend of molecules demonstrates a synergistic effect. With continued use, the ingredients help improve the visible signs of aging caused by free radicals and cellular inflammation.
What are the immediate benefits?
Immediately, it improves skin’s radiance and gently firms the look of skin. In just 4 weeks, the advanced formula is clinically proven to diminish the look of lines, wrinkles and age spots and improve skin firmness by up to 60%.
What results will you see with continued use?
With continued use, PREVAGE® Anti-aging + Intensive Repair Daily Serum improves visible signs of aging caused by free radicals and cellular inflammation. Also continues to even skin tone and support skin’s natural collagen to reduce the look of fine lines and wrinkles and firm the look of skin.
How does it fight against skin inflammation and oxidation?
The exclusive combination of Arazine and Thiotaine protects skin and neutralises 95% of environmental free radicals to minimise the signs of inflammation, while Idebenone, the single most powerful antioxidant, guards skin from oxidative stress.
How should it be used?
Before unscrewing dropper, push down on dropper button for 3 seconds. Slowly release button and unscrew dropper. Slowly press button to dispense pre-measured amount of product. After cleansing, massage onto the face in the morning and evening. Avoid contact with eyes.
What are the clinical test results?
PREVAGE Anti-Aging + Intensive Repair Daily Serum immediately improves the appearance of deep wrinkles, skin firmness, age spots and luminosity, with 97% of women showing an overall improvement after 12 weeks. After just 15 minutes, 73% of women show a significant improvement in lifting and 71% of women showed an immediate improvement in fine lines and radiance. Seven out of 10 women preferred the PREVAGE Anti-Aging + Intensive Repair Daily Serum over the leading anti-aging serum.
What types of products was the PREVAGE Anti-Aging + Intensive Repair Daily Serum compared to in the clinical test?
The results of our clinicals are based upon a home use test of 237 women aged 25-65 over four weeks, who tested the PREVAGE® Anti-Aging + Intensive Repair Daily Serum against other prestige or department store serums.
10 March 2013
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