New Zealand fashion and lifestyle blog

Prime time

Many skincare companies do an ‘add-on’ range for men. But NZ skincare Primal Earth just does it for men. And, from the word go, creators Shane Young and Anthony Gadsdon eschewed chemicals for an all-natural sustainable ingredient list…

Many skincare companies do an ‘add-on’ range for men.

But NZ skincare Primal Earth just does it for men.

And, from the word go, creators Shane Young and Anthony Gadsdon eschewed chemicals for an all-natural sustainable ingredient list using certified organic wild and locally grown sources. They are all free of parabens, sulphates, SJS, formaldehydes and harsh preservatives.

The key ingredients are aloe vera, known for treating wounds and skin irritation, and harakeke flax, a natural alternative to petro-chemically derived synthetic gels and known for its skin soothing and hydrating properties.

Its "Wash-Shave-Protect" mantra covers the trinity of skincare with a facewas, shave gel and moisturiser in the range. Primal Earth is stocked at supermarkets so it’s easy to get and affordable at $9.99 for the facewash, $8.99 for Organic Shave Gel, and $13.99 for the moisturiser.


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *