Something old and something new

Not one to rest on their laurels, on the 10th anniversary of iconic skincare range Olay Total Effects, Olay have released something new – a foaming moisturiser – that targets lines and wrinkles while combating the look of skin discolourations…

Not one to rest on their laurels, on the 10th anniversary of iconic skincare range Olay Total Effects, Olay have released something new – a foaming moisturiser – that targets lines and wrinkles while combating the look of skin discolourations.

For ten years now Olay – the world’s number one facial care brand – has produced reasonably-priced skincare for Every Woman that actually works.

Who can forget the memorable Seven Signs of Ageing ad campaign when Olay Total Effects began 10 years ago in response to women’s concerns – fine lines and wrinkles, blotches and age spots, skin texture, skin tone, skin dryness, skin surface dullness/loss of radiance and pore visibility – using the key ingredient Niacinamide, commonly known as Vitamin B3.

The black and gold pump top bottle went on to sell to 10 million women worldwide. TEN MILLION. That sounds like hyperbole from an Austin Powers movie but is true, proving the power of repeat sales to happy customers.

And I’m sure many of these satisfied customers will be adding the new Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF15 to their supermarket baskets.

The foam formula – which feels very light and airy on your face – targets ageing not only through combating wrinkles but skin discolouration, with a product claim of diminishing the appearance of brown spots over 8 weeks. It does this with a Essential Glucosamine Complex which contains two powerful skin-enhancing ingredients – Niacinamide, mentioned above, combined with N-Acetyl Glucosamine, "clinically proven to reduce the appearance of dark spots and skin discolouration, resulting in a more even, luminous skin appearance."

And with a SPF 15 it helps prevent further sun damage when used in the morning. This is great news for the many Kiwi woman with pigmentation concerns.

Olay Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF15 (RRP $39.99) and the rest of the Olay Definity range is available in stores nationwide.