New Zealand fashion and lifestyle blog

Pilates

  • The Exploding Popularity Of Women’s Fitness Fashion

    The Exploding Popularity Of Women’s Fitness Fashion

    If there’s anything women are as fanatical about as wearing their favourite fashion ensembles each season, it’s getting into their workout classes each day wearing their favourite fitness gear. Retailers are finding that women want to participate in fitness activities without losing their fashion appeal. They want to perform well and look stylish at the…

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  • Designer profile: Lululemon

    Designer profile: Lululemon

    Can athletic fashion incite a work out? You certainly didn’t buy those $90 yoga pants to just sit around in them. But… can they actually help promote fitness? A new study, published by Northwestern researchers, asks the question, “Does what we wear influence how we think and act?” Short answer: Yes. Researchers are calling this…

    Read more: Designer profile: Lululemon