Smells like team spirit

BMW wondered how it could take its ultimate experience motto further, and came up with a plan with Ecoya to scent the car to match your mood. So to this end, I got to joyride the all new BMW 3 Series – 320d spritzed with the fragrance…

BMW wondered how it could take its ultimate experience motto even further, and came up with a plan with Ecoya to scent the car to match your mood.

The concept is the idea that your car is your private room in motion where you prepare – or unwind – before reaching your home or other destination.

So to this end, I got to joyride the all new BMW 3 Series – 320d spritzed with the fragrance of my choice which ended up being a dead-heat win between Ecoya Lemongrass & Ginger, and Lotusflower.

The car was voted best family car in the Women’s World Car of the Year Awards 2012, proving it is desirable to women as a high-performing and safe family car. This smeet-smelling colab with Ecoya will further cement it as perfect for women; now ALL the senses are appealed to beautifully.

We took the 320d 3-series BMW up to Omaha and Matakana Markets on a sunny Saturday.

The 320d has some features that just had me plain excited – in fact, it was a bit like driving in Gran Turismo on PS3.

I especially liked the warning light that came on the side mirrors when a car approached in your blindspot. I also loved the rear view backing camera display, and how the speed projects onto the windscreen in front of the driver.