Deanna Didovich shared with Thread about RUBY Favourites, the fifteen oft-requested archival pieces from RUBY they’re bringing back…
RUBY customers know what they like.
And what they like, collectively, appears to have a cult following. Fifteen of these iconic pieces from the New Zealand label are about to be released in a limited edition RUBY Favourites collection into all RUBY stores on Tuesday 3rd September. RUBY Designer Deanna Didovich took over the helm in 2008 and 15 of these popular pieces that are oft-requested will comprise the new collection.
The gorgeous RUBY Favourites campaign was photographed by Jessica Sim on New Zealand model Zippora Seven who was one of the first girls Deanna worked with for a RUBY lookbook. Deanna feels that Zippora has "a beautiful spirit and perfectly encapsulates the youthful and feminine aesthetic RUBY represents."
Deanna Didovich spoke to Thread about RUBY Favourites…
How did RUBY Favourites come about?
"We always have so many requests from our customers for styles from past seasons, that we thought it would be a great idea to collate all of these iconic pieces into a limited edition collection."
What is your favourite piece from RUBY Favourites and why?
"My favourite piece would have to be the Betty Playsuit in mint. It is such a fun piece that I can’t wait to get it back on the shelves!"
You can win! RUBY has launched a social media #MyRUBYFavourite competition until Wednesday 4th September asking RUBY fans to submit a photo of themselves in their favourite RUBY piece. The winner will receive a $1000 RUBY Favourites wardrobe. See http://woobox.com/qss7pp for details.
Megan Robinson, 22 August 2013
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