Miss Wilson, the new diffusion line from New Zealand footwear designer Kathryn Wilson for AW11 means that her high quality and stylish shoes can now be affordable to a wider market…
Miss Wilson, the new diffusion line from New Zealand footwear designer Kathryn Wilson for AW11 means that her high quality and stylish shoes can now be affordable to a wider market.
The Kathryn Wilson brand has been running for seven years and now releases the new Miss Wilson line, a slightly lower price-point collection will sit underneath the umbrella of Kathryn Wilson, with new colours and easy-to-wear styles for high-end, multiple-door fashion stores.
The Miss Wilson collection by Kathryn Wilson has been designed as a fun, fresh, playful capsule range of classic styled footwear. With a price point of $199 – $385 NZD it enables access to a wider audience of girls who are fashion savvy and aspirational.
The new Miss Wilson collection includes eight women’s styles, including wedges, pumps, a heeled sandal and a winter boot pictured left: 553 SHERIE BOOT CHOCOLATE $385
Kathryn says she was conscious to protect the exclusivity and appeal of the Kathryn Wilson footwear line as the brand’s now devoted and growing number of our customers are extremely brand aware, and this separation of styles into an altogether different label helps the Kathryn Wilson brand to remain elite and exclusive. Separating two collections ensures each has a distinct customer, price point, retail target and purpose.
The new Miss Wilson line has helped to double production for the Kathryn Wilson brand in just one season, proving immensely popular with buyers.
552 WINNIE WEDGE RED $225
554 PENNY BOOT TAN $225
551 NEWPORT WEDGE GULL $235
555 SUSIE HEEL COBALT $250
550 LUCY HEEL SNAKESKIN $199
Miss Wilson Winter 2011 will be in stores end of Feb and first week of March.
This stockists for the initial range are as follows:
County Lane (Rangiora)
03 313 4565
Guize (New Plymouth)
06) 759 4250
Lee James (Hastings)
(06) 877 6183
Miss Wong (Wellington)
(06) 877 6183
Platypus (Australia)
03 96545900
Quinns (Christchurch)
03) 355 7349
Sister (Mt Maunganui)
(07)572 4599
Sole Sisters (Mairangi Bay)
The Frock Shop
04-902 7797
Wallace and Gibbs (Arrowtown)
03-442-1355
Wendys (Tauranga)
07 5782867
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