I’m a huge fan of Holly Rose Emery, the New Zealand model who was spotted at a bus stop on Auckland’s North Shore where I live and has catapulted from the North Shore times lead article to a life of international glamour, Chanel shows, and now as the face and muse for the new MIMCO collection.
I follow Holly Rose Emery on Instagram and Twitter and actually spotted her sneak peek of the MIMCO shoot in Tokyo a wee while back, so it’s exciting to see the finished shots now. MIMCO’s Season 2 2014 collection is entitled ‘roXstar earthgazer’ and takes quite a sci-fi spacegirl approach with its inspiration for the shoot, all set in Japan.
The collection’s first drop is in store now, with new product dropping in store every month from now.
About the new MIMCO muse: “Her name is X. She moves through time, touching the faded & crumbling surface of ancient cities as she glides past. She’s a performance player.. a dancer, a talker, a singer, a stalker, a magician.
She lives in the atmosphere between earth & limitless space, and visits the blue planet, for the thrill of the performance. She is at once from the future, and yet, from the past – her favourite eras in earth years inform her sartorial moments. She’s a beautiful alien, loving the light of earth from above… yearning for the glow of the city lights.
She picks up memories of human existence along her travels, to take back to her crystalized patch of galaxy, to embroider, weave, bead & stitch into the Tapestry of X. ”
For more info and stockists see www.mimco.com.au
Megan Robinson
15th July 2014
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