Mt Eden Road boutique, I Love Ugly, launched the very first premium bag range- consisting of a Leather Backpack and Leather Boxing Duffle Bag – with a party at their shop last night…
Mt Eden Road boutique, I Love Ugly, launched the very first premium bag range- consisting of a Leather Backpack and Leather Boxing Duffle Bag – with a party at their shop last night, on Thursday 24 August to reveal the new bags to friends, customers and media.
I Love Ugly take their design seriously. Very seriously. Brand and image are of the highest importance and so to reflect this, the backpack pictured below, comes in a laser etched wooden box.
Not only that, each backpack comes with a signed, limited-edition art print by I Love Ugly founder, Valentin Ozich.
Check out the I Love Ugly Bag Range video here: vimeo.com/48049210
The Leather Backpack (available in black and brown leather) retails for $800 and the Leather Boxing Duffle (available in black and brown leather) for $400 and both are available in-store and at www.iloveugly.net.
Here are a few photos from the party…
Lucy Slight of Girlfriend (right) and fashion media.
Lily Mark and Maddy Budd.
Tiffany Low and Emma Gleason.
Lads outside the shop
By Megan Robinson, 24 August 2012
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