Ahoy there! YmamaY have gone all nautical with their black and white stripes collection so we took it to the seaside for a childrenswear shoot at Little Shoal Bay…
Ahoy there!
YmamaY? have gone all nautical with their black and white stripes collection so we took it to the seaside for a children’s and babywear shoot at Little Shoal Bay.
YmamaY? is a beautiful boutique childrenswear label begun in 2002 and designed in Auckland with a store since September 2010 in Broadway Newmarket. The store has, it has to be said, my favourite interior styling of any shop – with its vintage crockery, memorabilia and deer antlers.
And that’s without even mentioning the clothes! Oh what clothes. These are things that other Mums keep saying, "I’d wear that in my size!" to me at the gorgeous leggings, pinnies and rose-embellished tops. I am initially drawn to the design but then am hooked by the good quality fabrics and construction, and the fact that everything actually fits the children properly, which when you’re buying it online, is really important.
We shot a nautical story down by the sea to showcase the black and white collection, which is now available on the fantastic e-commerce site www.stylish.co.nz for customers throughout New Zealand.
Pictured left and below: Messing about in boats in ‘Lucy’s Tutu’ $39.90, ‘Valentina Dress’ $62.50, ‘Nonu Leggings’ $29.90. Red leather Old Soles shoes $59.90 available from YmamaY?
Bow and stern in the ‘Valentina Dress’ $62.50
Ready to dance in the ‘Carter Cardi’ $44.40, ‘Piri Singlet’ $29.90, ‘Mils Leggings’ $29.90, ‘Lucy’s Tutu’ $39.90.
Having a picnic at the seaside wearing ‘Carter Cardi’ $44.40, ‘Piri Singlet’ $29.90, ‘Nonu Leggings’ $29.90. On baby: ‘Ritchie Romper’ $34.50.
Detail of ‘Carter Cardi’ $44.40, ‘Piri Singlet’ $29.90.
Legging rosette detail.
Perfect for hot summer days in the ‘Ritchie Romper’ striped sleeveless onesie $34.50.
‘Ritchie Romper’ striped sleeveless onesie $34.50 with ‘Dunstan Skinnys’ black trousers $39.90.
Adorable Pitter Patter Union Jack baby shoes $39.90 in leather available from YmamaY?
‘Captain Tuck Bodysuit’ sailor-suit longsleeved onesie $34.50 with ‘Dunstan Skinnys’ black trousers $39.90.
‘Captain Tuck’ back view.
All YmamaY? clothes available online from www.stylish.co.nz
Below: The Fashion Stylist Assistant helps hang garments up.
By Megan Robinson 12 November 2011
Photos Kevin Robinson
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