The shopping site that I have bought the most things from, isn’t ASOS or even the not-so-glamorous nappies online – or a supermarket website- but in fact is the New Zealand-owned designer sale site, ONCEit.co.nz. I was quite an early adopter for once (no pun intended) and have been buying things for my home and body (I am after all quite a homebody) since they began.
Below: the FIRST thing I bought on ONCEit.co.nz (a Flox Cut Collective owl print), followed by the baby morepork print above it, and the LATEST thing (a wire General Eclectic stool.)
At the start, you had to get an invitation to shop. Now, they run a free membership login system where there’s a really short space of time to buy things from a brand at great prices (and I mean great prices; like up to 80% off; they’re not mucking around with “get your GST back” sales). The downside is you do have to wait a week or two to get your purchases, because how it works is ONCEit only buys the stocks off the brands once customer orders are in.
The concept was begun by young tech entrepreneurs Jay Goodey and his partner Catriona Macky four years ago in 2010 and now has more than 71,000 fans on Facebook.
What I like about ONCEit is the low prices sure, but also the designer local brands they stock such as Stolen Girlfriends, Huffer, and Kathryn Wilson. As well as fashion there’s also make up, bags, jewellery and homewares.
And, proving they’re a homegrown retailing success story, Onceit is now in the Deloitte Fast 50, and is the country’s number one designer goods sale site.
Below: the fluoro perspex ring I bought on ONCEit.
Photos and story Megan Robinson
22 July 2014
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