Ted Baker in the great outdoors

Thread headed into Ted Baker in Auckland’s Britomart Atrium to check out their Autumn Winter 2013 Collection: Survival of the Fittest with its botanical womenswear and tweedy menswear…

Thread headed into Ted Baker in Auckland’s Britomart Atrium to check out their Autumn Winter 2013 Collection: Survival of the Fittest with its botanical womenswear and tweedy menswear.

Ted Baker London often draws upon English heritage in its design inspiration. This season is no different, with classic pieces that are never boring.

Here are some of Thread’s highlghts and top picks from the store…

As seen on the street style blogs at London Fashion Week, carrying an ipad case is the new oversized clutch. Here’s Ted Baker’s PVC case with golden lettering and a shiny black bow. It’s like the 1950s, done up for today’s woman on the go. $109 in nude, black, and gold.

How gorgeous is this Ted Baker wool riding hat with grosgrain ribbon $99 in black, tan, or burgundy. I got the tan one myself.

For the English gentleman, this men’s blazer ($829) comes with this fishing fly brooch. Apparanetly they get loads of customers wanting to buy the brooch. It’s fabulous, they should sell them as a men’s accessory.

Here I am modelling the sweet little Ted Baker PVC Bow Belt in tan, $109, whch also comes in lipstick red.

Here’s the affable Sam, who’s in marketing for Ted Baker and who showed me around the collection, modelling the Ted Baker floral umbrella. Workin’ it, Sam.

Words and photos, Megan Robinson
8 March 2013