The much-loved New Zealand fashion brand Glassons have taken a new direction with a glossy magazine, ‘Festival’, with images featuring The Veronicas, Chelsea Jade Metcalf and Ruby Frost..
The much-loved New Zealand fashion brand Glassons have taken a new direction with a glossy magazine, ‘Festival’, with ‘Sounds of Summer’ images featuring The Veronicas, Chelsea Jade Metcalf and Ruby Frost.
Glassons’ summer 2012-13 collections are heavily inspired by music festivals with the models for the campaign representing a new wave of talent.
Thread was lucky enough to hear about it from talented Glassons’ creative director Adam Bryce who is passionate about the brand’s new focus. Rather than models, Adam said they shot real personalities in their own environments, as seen in these images of The Veronicas. The free of charge customer magazine will go into stores nationwide and also be shipped to Australia.
Below: Australian pop stars The Veronicas wear Glassons’ ‘Sparkle and Shine’ pieces.
About Sparkle & Shine: The belle of the ball is always the girls who stands out the most… so stand out from the crowd with this unique range of special edition pieces. OTT, fun and sparkly, all eyes will be on you in one of these WOW pieces this summer. Delicate beadwork, bright lace or cut out details, there’s a dress for everyone in this bright, fun, party story. Key colours are silver, black, milk and gold.
Glassons Sparkle and Shine is available online.
Below: Some lovely sparkly and shiny pieces from the Glassons Sparkly & Shine range for summer 2012 that have quite a 1920 Art Deco bent.
Hand-beaded limited edition white jacket (approx $120)
Beaded mini.
Fringed top.
Megan Robinson 9 December 2012
Leave a Reply